We’ve now adjusted our approach so that in the future we’ll be using Item specifics to identify products. We’ve reviewed which Item specifics are the most useful to buyers when they’re looking for products and have aligned with the way they search, including changing the names of some Item specifics to reflect this. In addition, we’re updating the filters buyers will see when searching to make it faster and easier for them to find what they’re looking for.
Item specifics are descriptive terms that tell a buyer about your item which you enter when you create or amend a listing. They could include the brand, size, type, colour, style or many more and will vary depending on what you’re selling.
Making sure that your items have all the information available will give you more visibility on eBay.co.uk or eBay.com, in search and the potential for an increase in sales. It will mean that in the future we’ll be able to use Item specifics to identify products and showcase similar items together in many of the new buyer experiences on most of our international sites.