We’re updating to a more accurate way of counting listing page views

Having the right data at your fingertips is key to getting your listings to perform at their best. To give you clearer insight into your listings’ performance, we’re changing to a more accurate way of counting page views, and updating how we display traffic data on your listings.

• We’re updating how we count listing page views to more accurately capture views by potential buyers. 
• To give you cleaner performance data, we’ll now show a 30-day rolling count of listing views instead of a lifetime count.
• You’ll still be able to access data for the past 2 years in a new listing traffic history report for each listing.

We want you to have listing traffic data that shows as accurately as possible how many buyers have seen your listings. That’s why, in late April 2022, we’ll be updating how we count and report listing page views. 

The current page view numbers on your listings count various types of traffic, including a significant amount of non-human traffic - one example is programmes called “bots” that scan websites and have accounted for approximately 40% of internet traffic.* Learn more about non-human traffic and bots.

Although this non-human traffic is currently counted as a “page view,” it doesn’t represent real shoppers or lead to sales, and recent analysis has shown how much it inflates your page view numbers. 

As part of eBay’s continual efforts to bring you better data to run your business, we’re updating to a new way of counting page views that will better filter out non-human traffic and more accurately show views by potential buyers.

While the amount of non-human traffic on the internet is considerable, it also varies across categories and products. As a result, while most sellers will see a significant drop in page view numbers, the impact of filtering out more non-human traffic may vary. Importantly, the actual traffic from potential buyers to listings isn’t changing. We’re just updating what types of traffic we count as page views to more accurately show views by potential buyers.

Page view counts based on this approach have been available in the Seller Hub Traffic Report and Promoted Listings reports for some time. The changes outlined above will increase the consistency of how page views are counted and displayed across eBay.

*Statista, Global share of human and bot web traffic 2019-2020

Your listings currently display lifetime views, which leaves out important information about recent performance trends. Starting soon, we’ll be adjusting your page views to show a rolling 30-day count. We’re also adding a new listing traffic history report, where you can access page view data for the previous 2 years. 

This updated 30-day view count makes it easier to see trends as they’re happening and adjust your listings to perform at their best.

Using 30-day rolling data can make it easier to spot trends and optimise listings. However, we know some sellers prefer to have data that spans a longer period, so a new listing page traffic report will show the past 2 years of view counts for each listing.

The new report will show a breakdown of views, including trends over time, for each individual listing. You’ll be able to filter for page views over various timeframes up to the past 2 years. You can see an example of the new listing traffic history report in the screenshot below.  

Starting soon, you’ll be able to access this new report by clicking the page view numbers on your Active Listings page.

You don’t need to take any action. In late April, we’ll start rolling out the new way of counting page views. When your listings are ready to be updated to the new page view counts, you’ll see notifications on your Active and Unsold listings pages.